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Apr
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MAXIMUM BAD-BREATH PARANOIA BEGINS!

Tic Tac has just called out (gasp!) people on their bad breath in the best way possible. Check out the ‘La pire haleine du monde’ (The Worst Breath in the World) video below:

Such a good take to the whole stunt/viral video thing AND it transformed something as fucking annoying as flash-mobs and made it cool and not stupid or lame or at all insulting to the human race. Freshness all around! The video went viral even before it was released, but obviously it was leaked on purpose, duh.

The human-domino-bad-breath-collapse was created by Ogilvy Paris, which is the same place yours truly interned at back in the Fall of 2009 (self plug #1). This Tic Tac campaign also reminds me of another world-takeover campaign by Ogilvy Paris - Perrier’s ‘Melting’ campaign (which I actually got to work on) (self plug #2). In that, the world is fucking melting, and Perrier will save your life:

Long live the hyperbole!

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